“Content is not king, but a president elected by the votes of those whom it aims to rule.” –Raheel Farooq, Teacher, Writer and Voiceover Artist
This quote has such power. Many digital marketers think of content as a king, ruling everything else. Success of content is rather something that the community and audience decide.
“90% trust peers on social networks (even strangers); only 15–18% trust brands.” –Danny Brown, Award-Winning Marketer and Author
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